SIDAS Custom technology offers complete customisation of your insoles.

With a flat insole, the shoefitter heats the insoles and then moulds them.

When it is placed on your footprint, the Custom insoles hugs the shape of your foot for

the highest levels of comfort and support.

For a cyclist this helps stop the foot from moving and offers support, so helps with maintaining comfort, less fatigue and higher power transfer.

In 1975, Sidas was established by three ski instructors looking for ways to make

skiers’ feet more comfortable. The brand founders decided to make insoles

moulded to each individual foot shape to provide more sensation and reduce

discomfort inside ski boots. Not having specialised tools to hand, they moulded

their first insoles with an oven dish and a cushion! The venture was a success,

and so began the company’s long history!

Sidas then began to grow rapidly, providing comfort solutions not only for skiing but also

other sports such as running, outdoor sports and cycling, and for everyday footwear

too. Ten years later, in 1985, Sidas turned its attention to a new market: medical.

Using Sidas technology, the company founded the Podiatech brand, offering

approved foot professionals solutions for their patients’ feet.

For 40 years, Sidas’ growth has been assured by its commitment in different


- Innovation, which has lain at the heart of Sidas’ growth for forty years, has resulted

in the company registering 109 trademarks and 15 patents.

- Sidas has become the brand of choice of top athletes in a number of sports

worldwide, thanks to its innovative solutions.

- Collaboration with experts to validate Sidas products and their benefits through

scientific studies.

- Sidas solutions are recommended by top partner brands.

- The confidence of retailers and foot professionals, since more than 15,000 retailers

and foot professionals work with Sidas products.

- The popularity of the brand among the 1.5 million people who use its products daily!

Sidas provides solutions for every type of foot and every sport, every day!